“One thing that makes the role so interesting and challenging is that you often don’t know what you’ll need to do until you’re doing it,” Matt LeMay, a product-management veteran and co-founder of information-services studio Sudden Compass, told Built In. Product Management Books. Through examples, real-lifeâ¦ I expected more [answers] to be about roadmaps, prioritization, product strategy and user interviews. There are lots of excellent books about product management, but these are the ones I'd consider essential to any PMâs bookshelf. But they haven’t presented those ideas in a concise visual way. Any other great books for product managers we forgot? He provides a slew of different types of experiments you could do to reduce risk, and make sure that you’re actually building something that’s valuable. Basecamp’s tools help teams communicate and work together on projects of all shapes and sizes. Lessons from 47 years of experience, including Hewlett-Packard, Apple, 75 products, and 11 startups later. in Economy. While quite valuable and scratching that itch for bite-sized information and opinions, they all lack the space to dive deep into a particular subject. So if you create the category, name it and participate in it, you’ve got a much better chance of winning than if you play in somebody else’s category, or you’re a pretender to that throne. It forces you to ask yourself if you are stuck in research mode, waiting for more data. How do you unlearn those past bad behaviors and start to move forward. This is a textbook, so itâs not going to be super interesting to read, but itâs a very clear overview of traditional product development. But for all the moving parts and the role’s unique hybrid of the facilitative, technical and creative, the job boils down to value. Thanks, Charles. That’s another great suggestion! Then let it go from there. Consider: âBuilding Insanely Great Products: Some Products Fail, Many Succeed” This is their Storyâ. Instead, companies should be identifying what customers want to do and understanding why they’re not already doing it. Melissa Perri’s book sets out to encourage product leaders to remove themselves from the constant cycle of churning out new products and releases to spend a little more time on the underlying motivations and rationale for this. Wallaert discusses the concepts of the Intervention Design Process and the research that backs this up. While our shortlist is designed to serve product managers, the books themselves arenât necessarily advertised for such an audience. Here is a more traditional product management book. It’s nice to see some unusual books in your list! So it’s not just about specific modes of visual communication or specific artifacts of visual communication. Meanwhile, those who follow a more meandering route tend to be happier and more successful in the end. And those “one things” are questions. They could say, “I don’t really have good answers to this, but here’s something we should think about,” and give a perspective that helps us understand the situation better and helps readers start to explore opportunities. True product management is a process of innovating, continually learning, and continually adapting. And Culture is great for looking at ways to fold those practices and approaches into the way the teams operate day-to-day. Lencioni’s The Advantage, which is about organizational health, was another huge one for me. You start to see companies spread themselves thin and not focus on what’s really going to drive value. Written by Leon. 4. Thanks Kevin! I’m a big fan of OKRs and dig into that stuff from time to time. Author Al Pittampalli offers a fresh take on office meetings. We see a lot of companies taking subject matter experts or people from different parts of the business and throwing them into the product manager role. Unlike our peers in sales, development, finance, operations, and design, we need to know a little about a lot of things. People of all ages can grok it immediately. It’s part of the Strategyzer collection — a great book for product managers to understand how to test different ideas, reduce risk and make sure you’re going in the right direction. But in reality, we were all dealing with them and we didn’t have good answers. Like Crossing the Chasm, we feel comfortable including this one, because it has stood the test of time. But growth-stage companies are scaling quickly and taking on more money, so they have a lot more runway. True product management is a process of innovating, continually learning, and continually adapting. Books simply reach us in a way no other media format can, due to the length of time we spend with them, and their ability to explore and explain things in greater detail. For this yearâs list of product management books, we dug a little deeper in our selections. Iâm regularly asked for product manager book recommendations. Specifically, Pressfield warns that as valuable as research is, it can also turn into a stalling wayâwhat the book describes as “The Resistance.”. Best Product Management Books for â¦ 11. What would your recommendation be for a book focusing on *industrial* product management? A product manager’s job is to “facilitate an exchange of value between a company and its customers,” writes Melissa Perri in Escaping the Build Trap. This short book addresses a single topic, meetings, and offers some new insights about it. Even when people agree, change… Read →, The Inmates Are Running the Asylum by Alan Cooper. Measure What Matters by John Doerr is another favorite. Experimentation is about reducing risk. You start thinking about what’s the one thing that will influence everything else, and that becomes your focal point. What do organizations that do product management well look like? Like all good product managers and designers we are driven by curiosity and learning. The co-author, Weinberg, founded DuckDuckGo. A few suggestions. I really like books that take me to the place where I can universally apply the mental model approach. Read this before you call your next meeting. For this reason, we recommend Analytics at Work: Smarter Decisions, Better Results, by Thomas Davenport and Jeanne Harris. The authors explain the concept behind a roadmap, which is a communication tool, not a Gantt chart. If you think about roadmapping for product, one trap we fall into is, Here are all the things we want to build; let’s put them in a timeline. I use that very deliberately and intentionally with my team, with the whole company and with our go-to-market group. Reading most of these books finding out how leaders made the transition from manager to —... You present them technologies and rapid iterations and Agile and all that wonderful stuff classics. 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